Streamline and optimise Google Ads
Working with the Google Ads team for a range of regional markets, we sought to streamline and optimise their Google Ads pages to better showcase their entire suite of offerings
in a more conversational, streamlined flow.
I was involved in a few Google projects primarily focused on content strategy and UX writing. We worked with the Google Ads team for a range of regional markets, we sought to streamline and optimise their Google Ads pages to better showcase their entire suite of offerings
in a more conversational, streamlined flow.
OVERVIEW
DURATION
2022
As the Product Designer I worked closely with the team on:
UX Writing
• UX Writing
• Content Strategy
• Content Matrix Design
• Content Flow and Experience
• Optimisation
Google AU Impact
New single page to illustrate Google Australia’s efforts in helping Australians find jobs.
Within the page, the interactive dropdown displays statistics and testimonials from specific regions in Australia
Google MSME
Showcase Google’s commitment to help train and provide opportunities for MSMEs. Enhanced key visuals and improved overall tone of voice to give a more personal, human-like approach.
Testimonials from MSME founders from various countries across APAC region. Interactive horizontal container to filter results for specific countries.
Google Ads India Revamp
Designing a more optimised and inclusive solution that helps small business owners create an online presence in the Indian market. Improving accessibility and usability by reorganising information architecture and simplifying overall navigation.